A recent global survey of 23,800 prospective international students from over 195 countries reveals shifting trends in study abroad decisions for 2023. Conducted by the Keystone Education Group, the survey highlights that many students are now beginning their study abroad research much later, with 56% starting within six months of applying to universities.
Key Highlights from the Survey
1. Late Decision-Making Is on the Rise
An increasing number of students are taking less time to plan their study abroad journey. Over half (56%) began researching their options within six months of applying, up from 45% in 2022. Only 29% started their research 6–12 months before applying, while 10% took 12–24 months. This accelerated decision-making process suggests that educational institutions need to respond quickly to inquiries and adjust their recruitment strategies.
2. Safety and Discrimination Concerns Are Prominent
Safety is a significant factor for prospective students, with 75% expressing concerns about studying abroad. This figure rises to 85% for African students, who fear racial discrimination the most. As safety is now a top priority, countries and institutions need to address these concerns to attract international students.
3. African Students Dominate Survey Respondents
African students made up the majority of survey participants, representing 52% of the total. Asian students were the next largest group (18%), followed by Europeans (14%), Latin Americans (7%), and respondents from North America and the Middle East (4% each). Nearly half of all respondents were interested in master’s programs (46%), while the rest sought bachelor’s (26%), doctorate/PhD (14%), and diploma (5%) studies.
4. Canada Gains Popularity as the Top Destination
Canada emerged as the most popular study destination in 2023, with a 29% increase in interest, overtaking the UK, which dropped by 20%. The US also gained popularity, growing by 8%, and is now almost level with the UK. Germany, however, saw a decline of 29%. This shift highlights a changing landscape in preferred study destinations.
5. Affordability and Financial Concerns Dominate
Affordability remains a top concern for students, with 79% expressing worries about tuition fees and living expenses. Visa and immigration issues also ranked high, with 46% citing them as a concern, followed by accommodation (43%). Many students are seeking scholarship opportunities, with 40% stating that funding information is the most important content they want from universities.
6. Career Goals Drive Study Abroad Decisions
More than half of prospective students (53%) pursue study abroad opportunities to advance their careers, making it the top motivation. Personal development (46%) and access to high-quality education (35%) also play significant roles. Only 6% are motivated by the idea of having an adventure.
When evaluating specific programs, students value practical opportunities such as internships (37%), a curriculum focused on real-world skills (24%), and elements that will enhance their resumes (17%).
7. Communication Needs Are Shifting
Given the shortened decision-making timelines, students are looking for faster responses from universities. The survey revealed that 11% expect an “immediate” reply, up 21% from 2022, while over 60% expect a response within 24 hours. Email remains the preferred communication method for 76% of students.
8. Students Want to Work While Studying
The majority of respondents plan to work while studying abroad, with 8 out of 10 indicating they intend to work either part-time or full-time. This underscores the need for universities and countries to provide information on work opportunities alongside study programs.
Final Thoughts
The study abroad landscape is marked by changing preferences, increased concerns about safety, a focus on career prospects, and the growing popularity of Canada as a study destination. Universities and recruiters must adapt to these evolving trends by responding quickly to inquiries, addressing safety concerns, and offering financial support and work opportunities to meet the needs of today’s prospective international students.
